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Specialist Guide to the

Global Leaders in Media Law Practice


Digital technology continues to aid market growth in Denmark while consolidation remains insistent as ownership of publishing companies continues to change.   

The sale of a 49.9 per cent shareholding of daily newspaper Børsen by Swedish media group Bonnier to JP/Politikens Hus is among significant transactions reviewed by the Danish Competition and Consumer Authority.

Speaking about the sale of sale of Børsen, Erik Kjær-Hansen, a partner at Gorrissen Federspiel, said: “This is a significant transaction in the Danish media landscape. If approved, it will lead to further consolation in this market.”

As the most digital country in the EU, according to the Digital Economy and Society Index 2016, Denmark creates the World’s first Digital Ambassador.

In January this year Denmark announced plans to

appoint an ambassador to liaise with some of the world’s leading technology companies including Apple, Google and Microsoft.

In an interview with Danish newspaper Politiken, Foreign Minister Anders Samuelson, said: “These companies have become a type of new nations and we need to confront that.”

Martin Dahl Pedersen, a partner at Kromann Reumert, described digital technology as “always very important and challenging for the market.”   

He explained: “We also see an interesting side affect that is the development in the TV sector, which is moving from flow TV to all kinds of TV media consumption.

“You have streaming technologies, different kinds of on-demand services and Netflix has grown here along with HBO. There is more work with the TV market then before.”

Other significant developments include copyright reform, which is a core focus for media clients say lawyers who describe it as a “hot topic”.

Advertising developments are highlighted by Peter Lind Nielsen, a partner at Bird & Bird, who said: “Danish media is losing advertising money to Google ad words. When you do your media plan in Denmark, embrace the internet. You have to embrace Facebook and Google. If you think you will take a market share from Facebook, you are

in trouble.”


Kromann Reumert is a prestigious practice known for its extensive coverage of media and entertainment sectors. The firm is appointed by clients from television, radio, sports, publishing, online media and film. Working with Linnea Clara Klingberg-Jensen, head of the media law division Martin Dahl Pedersen advised on the media’s right to protect sources. The team also advised on an arbitration case against the Danish Association of Football Clubs.

Media law specialist Lassen Ricard acts for broadcasters and entertainment companies in a multitude of cases. Led by managing partner Peter Lambert, the team advises television and radio operators on distribution and retransmission of content, copyright and marketing. Terese Foged has extensive experience in cases involving digital copyright and acquisition by television stations of rights to linear and on-demand use including third-party exploitation of rights. The team also advises on legislative frameworks.


Bech-Bruun’s media focus includes music games, marketing and publishing. The media and entertainment practice is managed by Peer B. Petersen and has a particular emphasis on commercial matters and competition issues. The team advises on film, television advertisements, sport and sponsor agreements as well as press law.  

The media team at Bruun & Hjejle has broad experience representing media companies and individuals in defamation and privacy cases. Morten Stadil and Olaf Koktvedgaard are the firm’s primary contacts who work closely with the data protection group. The team also advises on intellectual  property in the context of mergers and acquisitions. The team advises multiple television networks in cases involving investment, mergers and litigation.

Gorrissen Federspiel has established a specialised cross practice group focussed on media, entertainment and telecommunications. The firm is rising in prominence with instruction from across the audio-visual segment. Joint heads Martin André Dittmer, Janne Glæsel and Lasse Arffmann Søndergaard Christensen lead the media team in its advice on regulation, competition, disputes and corporate transactions. In representative work the firm assisted Bauer Media Group with the acquisition of SBS Discovery’s commercial radio stations. According to one client, the team has “a unique combination of the highest level of competencies in competition law, economics and procurement of media rights, both in terms of contracting and legal issues”.

Nielsen Nørager focusses on entertainment. Lawyers advise on agreements for production, financing of films and on disputes relating to film rights. The practice group, managed by Henrik Peytz, has considerable experience acting for clients from the radio, television and telecommunications sectors. The team also specialises in competition law.  


Bird & Bird specialises in digital publication and digital content rights. The firm is also appointed by clients in cases of defamation, privacy and freedom of speech regarding commercial statements. Department head Peter Lind Nielsen leads the media group, with clients from the audio-visual, marketing and online sectors. Clients describe the team as “always very efficient, fast and accurate in their work”. One client highlights Christian Scherfig for his “deep and far reaching understanding of the media sector and having been so close to the industry, is very commercially minded and knowledgeable on the sector.”

Horten specialises in online distribution advice. Lawyers work with media and entertainment clients on matters including classic publishing agreements, record contracts and television production agreements. The team advises on complex cases relating to the new distribution forms of music, film and television on all platforms. Heidi Steen Jensen is among key practitioners, as is Hans Abildstrøm, and specialises in gaming.

With an emphasis on gambling, Moalem Weitemeyer Bendtsen routinely acts for foreign providers of online gaming. Pernille Nørkær manages the media division which also specialises in entertainment and sports. The firm’s client portfolio includes artists, writers, athletes and sponsors. Lawyers also advise on dispute resolution and intellectual property, including image rights.   

NJORD Law Firm is building a leading position as local media expert with a global portfolio that includes entertainment and sports clients. Led by Jeppe Brogaard Clausen, the team assisted HBO in Denmark and Norway on media matters. The team also advised one of the world’s largest media groups on an ongoing basis on personal data protection legislation, compliance and transfer of data to third parties under the Safe Harbour regime. Lawyers also have a particular focus on copyright across the Nordic countries.   


Copyright specialist Brandt & Lauritzen advises Danish and foreign rights holders on enforcement, disputes and on drafting of licence and distribution agreements. Key practitioners Michael Brandt and Niels Dahl-Nielsen lead the team in cases involving press and media, publishing, personal data and research and development agreements.

Delacour has a media, gambling and sports focus. The firm is appointed by small and large gambling operators for advice on legislation and compliance. Bo Vadt Christensen handles all sports law matters including drafting and negotiating contracts and lease agreements. Entertainment-related aspects of work are handled by Morten Bruus, who also advises on copyright, music publishing, films and games and on marketing and libel law.

Knop & Co focusses on entertainment and marketing. Lawyers advise on contentious and non-contentious cases and have a particular focus on litigation. The practice is appointed by clients from the film, television, music and internet segments. Head of department Nikolaj Linneballe leads the media team, which also works on cases involving intellectual property, contracts and corporate transactions.  







Kromann Reumert

Lassen Ricard



Bruun & Hjejle  

Gorrissen Federspiel

Nielsen Nørager



Bird & Bird


Moalem Weitemeyer Bendtsen  

NJORD Law Firm

Nordia Law


Brandt & Lauritzen


Jon Palle Buhl

Knop & Co

Lett Law Firm

Novi Attorneys



Dahl Law Firm

Løje, Arnesen & Meedom


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