M E D I A   L A W   

      I N T E R N A T I O N A L   ®


Copyright © Media Law International 2020. All Rights Reserved.                                                                                                              

Specialist Guide to the

Global Leaders in Media Law Practice

Denmark has a streaming boom that is leading to international demand, prompting the government to launch an esport strategy to support growth.

The video streaming segment amounts to USD77 million in 2020, with market volume reaching USD88 million by 2024.

Lawyers say growth has prominent producers such as Merete Mortensen highlighting the past year as one of “bidding wars over the best people.”

Other growth areas include esports, which has been recognised by the government. Denmark has an esports strategy with a "focus on healthy environments and communities".

As part of the initiative, the government is working with sports associations to create a "healthy and safe framework for the sport, with a focus on community and physical activity."

The initiative will address challenges and opportunities in the esports segment, as well as promote it.

Commenting on the esports strategty, Minister of Culture Mette Bock said: "Esport is in fast-paced sporting and economic development, where not least Danish sportsmen are in the world elite."

Lawyers say other developments include consolidation in the market, both in terms of vertical integration and horizontal add-ons of businesses.




Kromann Reumert is a prestigious practice known for its extensive coverage of media and entertainment sectors. The firm is appointed by clients from television, radio, sports, publishing, online media and film. Working with Linnea Clara Klingberg-Jensen, head of the media law division Martin Dahl Pedersen advised on the media’s right to protect sources. The team also advised on an arbitration case against the Danish Association of Football Clubs.

Media law specialist Lassen Ricard acts for broadcasters and entertainment companies in a multitude of cases. Led by managing partner Peter Lambert, the team advises television and radio operators on distribution and retransmission of content, copyright and marketing. Terese Foged has extensive experience in cases involving digital copyright and acquisition by television stations of rights to linear and on-demand use including third-party exploitation of rights. The team also advises on legislative frameworks.


Bech-Bruun’s media focus includes music games, marketing and publishing. The media and entertainment practice is managed by Peer B. Petersen and has a particular emphasis on commercial matters and competition issues. The team advises on film, television advertisements, sport and sponsor agreements as well as press law.  

Bird & Bird specialises in digital publication and digital content rights. The firm is also appointed by clients in cases of defamation, privacy and freedom of speech regarding commercial statements. Department head Peter Lind Nielsen leads the media group, with clients from the audio-visual, marketing and online sectors. Clients describe the team as “always very efficient, fast and accurate in their work”. One client highlights Christian Scherfig for his “deep and far reaching understanding of the media sector and having been so close to the industry, is very commercially minded and knowledgeable on the sector.”

The media team at Bruun & Hjejle has broad experience representing media companies and individuals in defamation and privacy cases. Morten Stadil and Olaf Koktvedgaard are the firm’s primary contacts who work closely with the data protection group. The team also advises on intellectual  property in the context of mergers and acquisitions. The team advises multiple television networks in cases involving investment, mergers and litigation.

Gorrissen Federspiel has established a specialised cross practice group focussed on media, entertainment and telecommunications. The firm is rising in prominence with instruction from across the audio-visual segment. Joint heads Martin André Dittmer and Lasse Arffmann Søndergaard Christensen lead the media team in its advice on regulation, competition, disputes and corporate transactions. In representative work the firm assisted Bauer Media Group with the acquisition of SBS Discovery’s commercial radio stations. According to one client, the team has “a unique combination of the highest level of competencies in competition law, economics and procurement of media rights, both in terms of contracting and legal issues”.

Horten specialises in online distribution advice. Lawyers work with media and entertainment clients on matters including classic publishing agreements, record contracts and television production agreements. The team advises on complex cases relating to the new distribution forms of music, film and television on all platforms. Heidi Steen Jensen is among key practitioners, as is Hans Abildstrøm, and specialises in gaming.

Nielsen Nørager focusses on entertainment. Lawyers advise on agreements for production, financing of films and on disputes relating to film rights. The practice group, managed by Henrik Peytz, has considerable experience acting for clients from the radio, television and telecommunications sectors. The team also specialises in competition law.  


With an emphasis on gambling, Moalem Weitemeyer Bendtsen routinely acts for foreign providers of online gaming. Pernille Nørkær manages the media division which also specialises in entertainment and sports. The firm’s client portfolio includes artists, writers, athletes and sponsors. Lawyers also advise on dispute resolution and intellectual property, including image rights.   

NJORD Law  Firm is building a leading position as local media expert with a global portfolio that includes entertainment and sports clients. Led by Jeppe Brogaard Clausen, the team assisted HBO in Denmark and Norway on media matters. The team also advised one of the world’s largest media groups on an ongoing basis on personal data protection legislation, compliance and transfer of data to third parties under the Safe Harbour regime. Lawyers also have a particular focus on copyright across the Nordic countries.   


Delacour has a media, gambling and sports focus. The firm is appointed by small and large gambling operators for advice on legislation and compliance. Bo Vadt Christensen handles all sports law matters including drafting and negotiating contracts and lease agreements. Entertainment-related aspects of work are handled by Morten Bruus, who also advises on copyright, music publishing, films and games and on marketing and libel law.







Kromann Reumert

Lassen Ricard



Bird & Bird

Bruun & Hjejle  

Gorrissen Federspiel

Nielsen Nørager



DLA Piper


Moalem Weitemeyer Bendtsen  

NJORD Law Firm

Nordia Law




Jon Palle Buhl


Novi Attorneys



Dahl Law Firm

Kammeradvokaten/ Poul Schmith

Løje, Arnesen & Meedom

Nyborg & Rordam

 Featured Articles

 Firm Profiles


 Middle East and North Africa

 North America


 Western Europe

 Central and Eastern Europe

 Firm Rankings

 Order a Copy

 Enhance Your Profile