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Specialist Guide to the
Global Leaders in Media Law Practice
Borenius is one of the largest firms in Finland covering multiple media segments including television, music and entertainment. Known for its high quality work, the team routinely advises on audio-visual broadcast production, sports rights and online media. The practice, managed by Samuli Simojoki, specialises in commercial and contractual work and has extensive experience acting for wide ranging clients in cases of digital transformation of businesses and the planning and development of new digital media services.
Focussed on media, sports and entertainment, Castrén & Snellman is a leading choice for local and global media clients. The practice is one of the oldest in the region with a high profile reputation for handling core media law and broader cases of licensing, e-commerce and competition law. The team represents Songhi Entertainment in various legal matters related to the re-launch of the Songhi music portal service and acts for several Finnish video game companies on sponsorship deals.
is routinely highlighted by peers and clients as a leader in the legal market for media and entertainment. The practice focusses on copyright law, broadcast license applications and compliance. In representative work led by Mikko Manner, the firm assisted Discovery Networks with a complex broadcast license re-organisation involving new licenses and the reorganisation of free-to-air channels. Lawyers also advise on communications regulation, competition law and data protection.
Jukka Lång manages the team, which has notable experience advising digital media companies. The practice is also known for its focus on games, entertainment and privacy.
and Markku Varhela are the primary contacts for media and regularly advise on book and music publishing, television and film, the games industry and online services such as content provision for online platforms.
Hannes Snellman’s combined IP and TMT practice group has a primary emphasis on risk management, technology transfers and litigation. In highlighted work led by department head Kaisa Fahllund, the firm represented Japanese corporation GungHo Online Entertainment on its USD 1.53 billion acquisition of a 51 per cent stake in Supercell Oy, a Finnish online gaming company. The practice also works with broadcasters, publishers and music companies.
With emphasis on copyright and data protection, media work at Krogerus is grouped with technology and intellectual property. The firm is noted by competitors for its high visibility and sector specialisation. Managing partner Juha Pekka Katainen leads the division, which handles a range of contentious and non-contentious matters including commercial exploitation through distribution.
Merilampi works with media clients from multiple segments, from television and film to advertising and publishing. The team advises on regulation, legislation and the contractual framework of sports and entertainment events. Under the leadership of Mika Pakarinen lawyers assist with production agreements, corporate transactions and litigation.
Procopé & Hornborg regularly advises on film, music and game matters. The practice also specialises in copyright licensing and enforcement. Managed by Jusse Rissanen, the team represents clients in litigation and international arbitration proceedings.
Magnusson works on sector-related corporate transactions, freedom of speech cases and entertainment. The firm is also known for its focus on the sports sector, music and film. Managing the practice, Tomi Merenheimo advises on mergers and acquisitions, new media and technology agreements and content production.
Copyright and marketing specialist HH Partners works closely with publishing and technology companies on all aspects of licensing and dispute resolution. Key practitioner Esa Korkeamäki represents domestic and international clients in courts, including administrative courts.
With one of the most advanced digital economies in Europe, Finland’s media market is characterised by progression.
Tomi Merenheimo, Magnusson Law, explained: “Digitalisation is reshaping the media market. It applies to all media sectors, for example print, outdoor media and TV. Traditional media still has a significant role in the market but it is also changing. Measuring, verifiability and targeting are demanded by media segment customers.”
As the market progresses, lawyers say media companies will need to “put efforts to customer focus, provide tailor-made services and create solutions especially fit to the client”.
In January 2018 the Finnish media watchdog, the Council for Mass Media (CMM), marked its 50th year of activity in a market distinguished for its capacity for self-regulation.
Elina Grundström, CMM Chair, said: “The self-regulation of the Finnish media is among the best in the world. Its essence is not the CMM but the daily ethical choices made by editorial offices.”
Other areas of significance include the rise in demand for gamification. At the start of last year gaming company Sparta launched in Finland in response to customer demand.
According to James Pember, CEO at Sparta, “expanding into Finland is a real no-brainer. We have incredible demand for our product already, as evidenced by some significant contracts with big enterprises already”.
Speaking with legal insight into market trends and sector activity, Mr Merenheimo commented: “Gamification is an increasing trend. Customers outsource more to service providers and decrease resources in-house.”
He added: “Mobile, social media and applications increase their role and importance. The capability to utilise smart data is very important also.”
Ranking and editorials
Castrén & Snellman
Bird & Bird
RANKING AND EDITORIALS