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Specialist Guide to the

Global Leaders in Media Law Practice

Media independence is a central industry focus as “market distortions caused

by state resources in the media

market create unequal conditions for competition at the same time contribute significantly to the strengthening of governmental positions”, explained István Réczicza, Dentons.


Lawyers say the increased capacity of the Hungarian state in the media, as a regulator and distributor of EU and state funds, presents a growing trend of influence in all segments of media.


Mr Réczicza commented: “The media empires of government-friendly businessmen are likely to grow further in 2018. As in the past years they bought television channels and radio stations such as

TV2 and Radio 1, as well as printed media,

such as Lapcom.”


Over the past 12 months, concentration of media ownership has been represented by transactional activity that is expected to continue during 2018.

Other trends include growth of OTT services in the form of platform launches. In November 2017, state-owned telecoms provider Antenna Hungária launched its first standalone OTT sports service.


In the same year SPI/FILMBOX launched an online and set-top box (STB) service in March called Filmbox OnDemand with Magyar Telekom, Hungary’s largest telecoms company.

In other developments, Hungary takes its position as one of the worlds leading production destinations, with the second-biggest global hub in Europe after the UK.


Tax incentives, skilled crews and modern production facilities attract international film and television producers.

TIER 1

CMS houses one of the largest TMT groups in the country. Working with its UK office, the local team assisted a Polish telecommunications operator with the launch of its satellite-based television platform. The team, managed by Dóra Petrányi, works on wider sector-related matters such as advertising tax, regulatory compliance and disputes.


Media lawyers at Lakatos, Köves and Partners provide "timely and pro-active responses”. The team is also described by clients as proactive and reliable. Péter Lakatos manages the TMT group working on transactional cases connected with cable television, radio, print and online media.

 

Oppenheim’s industry commitment is evidenced by its media, publishing and entertainment practice group. Covering contentious and non-contentious work, the team advises on contract negotiations, licensing and disputes. Attila Terényi is among key contacts for media, with knowledge of data protection, copyright and commercial transactions.


TIER 2

Led by Viktor Vasi, the TMT practice at Forgó, Damjanovic & Partners has a strong track record of working with multinational media companies including radio and television networks. In highlighted work, lawyers acted for a leading Hungarian television channel in a high value lawsuit with an external programme producer. The firm also has a niche focus on gaming and extensive experience working with online and land-based gaming clients.


Intellectual property is the primary focus of Hegymegi-Barakonyi és Tarsa Baker McKenzie. The team advises a range of clients including games and software producers, television production companies and publishers. Managed by Zoltán Hegymegi-Barakonyi, lawyers regularly assist clients from the audio-visual sector on matters ranging from license agreements to litigation.


Lendvai and Partners is one of Hungary’s leading media specialists focussed on corporate transactions. Founding partner András Lendvai takes the lead on high profile cases including the cross-border acquisition of a Czech newspaper distributor by the Hungarian subsidiary of a global media company. The team also assisted a London-based television broadcaster on infringement of a television series title.


Lengyel Allen & Overy Ügyvédi Iroda works with audio-visual sector clients, advising on cross-border transactions. The Budapest team is backed by the firm’s global network of lawyers and works closely with neighbouring CEE regions. Key practitioner Hugh Owen represents international clients and has particular experience advising on mergers and acquisitions, joint ventures and takeovers.


TIER 3

bpv Jádi Németh Attorneys at Law specialises in info communications and media. The firm advises on wide-ranging issues from sector-related transactions and licensing activities to marketing and regulatory matters. Krisztina Ivanics manages the media pracftice, which works closely with the copyright and data privacy department that is led by Andrea Jádi Németh. Other areas of advice include data processing, digital software and e-commerce.


Focussing on corporate, regulatory and anti-trust matters, PRK Partners’ media and telecommunications division is notably active in all three areas of work. The firm served as counsel to a regional television broadcaster in proceedings involving an intellectual property dispute against a telecommunications operator. The team also advised Ringier Axel Springer on the acquisition of a majority stake in Azet.sk, the most visited internet portal in Slovak.


TIER 4

Established in 2012, boutique firm Anna Beke-Martos is focussed exclusively on media, entertainment and intellectual properly. Founding partner Anna Beke-Martos has an in-depth understanding of advertising and consumer protection laws, barriers to entry to the linear and non-linear European markets and data protection. In highlighted work, the team negotiated, structured and drafted a complex television format deal.


Balazs & Kovatsits Legal Partnership has a good track record advising on copyright matters connected with software, literary works and compositions. The team has extensive experience drafting license contracts and advising on e-commerce, data protection and competition law.  


Copyright and data protection are among core focus areas at VJT & Partners. The team advises global media and entertainment companies on local data protection policy, advertising and marketing. Key practitioners János Tamás and Varga Gábor Hacsi also have extensive experience advising on the transfer and assignment of copyright.

TIER 1

CMS  

Lakatos, Köves and Partners

Oppenheim  


TIER 2

Forgó, Damjanovic & Partners

Hegymegi-Barakonyi és Tarsa Baker McKenzie

Horváth & Partners DLA Piper

Lendvai and Partners

Lengyel Allen & Overy Ügyvédi Iroda


TIER 3

bpv Jádi Németh Attorneys at Law

Dentons

Knight Bird & Bird Iroda

Partos & Noblet - Associated with Hogan Lovells

PRK Partners


TIER 4

Anna Beke-Martos

Balazs & Kovatsits Legal Partnership

Kinstellar  

VJT & Partners

Réti, Antall & Partners  




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