Copyright © Media Law International 2016. All Rights Reserved.
Specialist Guide to the
Global Leaders in Media Law Practice
Romania has a competitive pay-television sector and a dynamic media market dominated by conglomerates.
As the country’s digital sector advances, with the move from analogue to digital terrestrial television, content distribution will be an important focus area for the media market.
Commenting on market growth, Iulian Popescu at Musat & Asociatii said: “It will be distribution of content that will be growing more and more given consolidation, we see this from our clients that are finding more innovative ways of distributing content.
“He added: “We will see a downturn in all the traditional channels. This is a normal shift because internet in Romania is very well developed. We have fibre cable everywhere.”
The country’s telecommunications infrastructure will benefit from an investment of EUR 160 million from Telekom Romania, part of an investment plan
to double 4G coverage. Nikolai Beckers, CEO of Telekom Romania, said the roll-out will “ensure technological leadership”.
Press freedom remains an important - and sensitive - subject with media tycoons imprisoned or under criminal investigation.
US-based Freedom House also highlights the private media sector as one dominated by influential businessmen, causing concern over media independence.
Advances across segments make the media industry a diverse and competitive market with more than 100 private radio stations, numerous television networks and printed publications.
Muşat & Asociaţii is recognised for its transactional and regulatory advice on broadcasting and communications. Under the joint leadership of Anca Buta Musat and Iulian Popescu, the team advises on high profile cases involving television and radio operators, entertainment companies and music record labels. The firm represents private and state-owned entities and is renowned for its diverse sector coverage.
Nestor Nestor Diculescu Kingston Petersen has its expertise in broadcasting, content distribution, publishing and advertising. Clients praise the team for its legal insight and responsiveness. “The firm’s lawyers demonstrate a high standard of advice, with particular knowledge of the Romanian television industry”, said one client. Led by Adina Chilim-Dumitriu, the team advises on complex cases connected with broadcasting agreements, advertising and related regulation, tax and corporate matters.
Ţuca Zbârcea & Asociaţii’s leading media and advertising group attracts multiple clients from the broadcast sector. With assistance including legal and regulatory, the firm’s service areas cover a range of matters including television distribution, digital broadcasting and authorisation. Key practitioner has in-depth experience advising on electronic communication and audio-visual law. is also highlighted for his entertainment and publishing specialisations.
Andra Musatescu Law has vast experience advising multinational clients on copyright, enforcement and licensing. In highlighted work the team advised a leading German media company on a case involving copyright for which the team, led by Andra Musatescu, successfully negotiated a settlement. Lawyers also have experience advising on unfair competition and contractual matters.
With presence spanning two decades, CMS Cameron McKenna has a strong position locally. Managing partner specialises in business litigation and international arbitration matters. The team also advises producers and operators from the cinema industry on various changes in cinematographic law. Lawyers also advise on the collective management of IP rights, copyright legislation and tax matters.
Popovici Nitu & Asociatii covers competition and regulatory aspects of media work with a broader focus on technology and telecoms. The team assists with copyright matters, data protection and privacy. Florian Nitu and Silviu Stoica are among the firm’s key media contacts who have detailed knowledge of distribution and e-commerce regulatory compliance.
Stratula Mocanu & Asociatii has an established position in the legal market and is known among peers and clients for media law expertise. The team is described by clients as “unified, integrated and strong”. Clients have “unlimited trust in their abilities, sharp and fast problem solving approach and professional attitude”. Under the leadership of Cosmin Mocanu, the firm advises on local television operations, channel distribution and contractual matters.
Bulboaca & Asociatii has notable expertise in the area of film and entertainment. TMT lawyers act for a multitude of local and international clients in cases of acquisitions and spectrum licensing. The team assists with the provision of electronic content in Romania via EU established entities in cases with cross-border components - involving data protection, e-commerce and advertising regulations.
With a communications emphasis, Buzescu Ca’s core focus is on digital media. The team has in-depth knowledge of satellite communications services, local television and electronic media. Team experience includes advice on the sale of assets and subscriber lists to a leading cable television, internet and voice services companies. In other work lawyers assisted a satellite operator, which provides television, radio, data and communications solutions on various operational matters.
D&B David and Baias (Associated with PwC) is primarily focussed on copyright, commercial and regulatory work. Lawyers regularly advise on broadcasting, information technology, internet, database and software protection. Other areas of advice include digital content, compliance and license agreements.
With an established media practice Voicu & Filipescu manages a range of cases on behalf of advertisers, broadcasters and content producers. Clients described the team as a composition of “skilful lawyers, with valuable insight of the market and a very good understanding of legal matters”. Marta Popa directs the firm’s media department and advises on copyright shares, the distribution of themed channels and rating of audio-visual content.
Biriş Goran has an impressive scope of media work. Traditionally focussed on IT, the firm is developing broader sector specialisation that includes advertising, gaming and online media. The firm is popular among the entrepreneurial community and noted for its advice to start-up businesses. Lawyers regularly advise on venture capital transactions in the gaming and new media sectors.
With emphasis on antitrust and merger control, bpv Grigorescu Stefánicá, works on multinational competition cases involving compliance, distribution systems and bid rigging. The firm works closely with its Brussels office and assists with a range of corporate transactions. In highlighted work, lawyers acted for a media group on its acquisition of an advertising company and assisted with related cooperation agreements.
Ranking and editorials
Nestor Nestor Diculescu Kingston Petersen
Ţuca Zbârcea & Asociaţii
Andra Musatescu Law
CMS Cameron McKenna
Popovici Nitu Stoica & Asociatii
Stratula Mocanu & Asociatii
Bulboaca & Asociatii
Clifford Chance Badea
D&B David and Baias (Associated with PwC)
RTPR Allen & Overy
Voicu & Filipescu
bpv Grigorescu Stefánicá
Eversheds Lina & Guia
Vernon | David
RANKING AND EDITORIALS