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Specialist Guide to the

Global Leaders in Media Law Practice

Lawyers highlight 2018 as an important year for legislative developments following changes to the Spanish Copyright Act, GDPR implementation

and regulatory changes to the audio-

visual sector.

Copyright changes became effective in April 2018 and include liberalisation and oversight of collecting societies in Spain.

Patricia Mariscal, Partner at Elzaburu, explained: “The copyright reform affects specific issues concerning areas such as the time limit for obtaining reimbursement of fair compensation for private copying and injunctions against the circumvention of technological measures.”

Implementation of GDPR in May 2018 is affecting all business sectors but is said to be most notably limiting online marketing campaigns.

Yago Vazquez, Partner at Pinto Ruiz & Del Valle, said: “From a legislative point of view, this year the market has been shaken by the entry into force of the new GDPR that has generated a lot of confusion in the market which, in turn, has led to a significant increase of work in this field of law.”

Mr Vazquez added: “From a business perspective, the most significant trends are the growth of virtual reality and e-sports, which nowadays cannot be considered as emerging sectors anymore as they have become a business reality to watch out for the next years.”

Legislative developments at EU level include revision of the Audiovisual Media Services Directive, which came into force in December 2018. The Directive has been expanded to cover video-sharing platforms to ensure a fair regulatory environment for the entire sector.

Pilar Sánchez-Bleda, Partner Auren, commented: “There is a great expectation about the real impact in the Spanish media market of the revised Audiovisual Media Services Directive.”

Ms Sánchez-Bleda added: “This will compel video sharing platforms and streaming services operating in the European Union to promote European works for on-demand services, in order to avoid VOD services completely focussing on media content developed in the United States.”

This Directive makes it compulsory for VOD

and video sharing platforms to finance the production of local media content proportionally to national income.

In other developments, lawyers say the cinema industry is expected to account for higher profitability than usual after the government reduced VAT on cinema to 10 per cent.


Baker McKenzies increased visibility and activity in the media sector attracts multi-level praise. The firm has gained prominence under the leadership of Jose Maria Méndez, who is singled out for exceptional sector-related advice. The media team advises on Spanish tax incentives for foreign productions, on DTT licensing and on protecting and exploiting rights. Other areas of focus include regulation, commercial agreements, mergers and acquisitions and intellectual property.

Cuatrecasas regularly works with clients from television and publishing sectors. The practice plays a key role advising audio-visual producers on film production and distribution. Managed by Albert Agustinoy, the team provides broader assistance with corporate and commercial matters, tax and dispute resolution. Other areas of practice include marketing and advertising regulations, freedom of speech and protection of image and publicity rights.

Media, entertainment and sports are core areas of specialisation for Hugu Ecija, founder of ECIJA. The practice has a leading reputation and is frequently highlighted by peers. With full-service capabilities, the firm acted as a the sole legal counsel for Glomedia Group, advising on all mandates related to commercial and distribution contract for its productions with television channels in Spain and abroad. Lawyers also assisted Fremantle Media with contracts, image rights, product placement and licensing.

The media team at Garrigues has the respect of its competitors and clients. Lawyers provide advice that is “clear, practical and to the point.” The practice is firmly positioned among Spain’s leading firms for media. One client noted “Carolina Pina, Ignacio Gonzalez and Antonio Muñoz Molina have all shown a high level of technical expertise. They make clear recommendations that are aligned with the business' objectives and needs.” Joint practice leader Ms Pina specialises in sports law and works closely with co-head of division Javier Marzo who has extensive transactional experience.

Uría Menéndez’s work with media sector clients involves regulations for television and radio and related transfer of licenses and concessions. Other core focus areas include the sale and purchase of media companies and public tenders. Leading practitioners Pablo González-Espejo and Teresa Paz-Ares lead the team on a range of cases connected with corporate and commercial matters.


As noted by one client, CMS is “a firm, with broad, practical experience and strong participation in the media sector in Spain” The firm’s digital and data group is led by Blanca Escribano who is described by clients as “efficient, prompt and knowledgeable”. Clients say the firm’s “work shows extraordinary media law knowledge.” The Madrid boutique practice provides cross-practice, multi-jurisdictional advice on film, publishing, games, music and sports among other segments.  

Cremades & Calvo-Sotelo media and entertainment practice group covers a broad range of matters including publishing, distribution and production contracts and videographic licenses. Under the leadership of Santiago Rodríguez Bajón the team advises on print publishing, film and television production, advertising and communication. The firm also represents artists and athletes.

Gómez-Acebo & Pombo integrates its TMT division with IP and IT to provide multidisciplinary advice. Almudena Arpón de Mendívil Aldama and Eduardo Gómez de la Cruz are the firm’s primary contacts advising on internet and new technology, broadcast and corporate law.

Media work at Hogan Lovells includes multiple areas of advice that include tax structures for films. Broadcast and entertainment segments feature prominently on the list of related work over the past year. Head of department Gonzalo F. Gállego takes the lead on multiple cases involving publishing agreements, television licensing and tax-based schemes for the financing of film productions. The media team is highlighted by book publishing clients with one commenting: “We were very impressed by their professionalism as well as their personal interest in our case.”


Abril Abogados has the respect of its peers nationally. The practice has an established position developed through its copyright and entertainment specialisation. Lawyers have broad experience in multiple areas of work connected with advertising, marketing, image rights and exploitation media and new technologies. Sub sectors covered by the firm include music, print and digital publishing, cinema, theatre and television. Founding partner Carlos González Valdés and key practitioner Ignacio Temiño Ceniceros also advise on unfair competition and litigation.  

Pilar Sánchez-Bleda manages the media division at Auren which incorporates entertainment, intellectual property and litigation. The firm represents film and television producers, distributors, publishing companies and gaming companies. Working with Spanish production company Plano a Plano, lawyers advised on its productions El Príncipe and Allí Abajo, both for broadcast on national television. The team is also recognised for its regular advice on regulations affecting the film, gaming and advertising sectors.  

Broseta Abogados acts for TMT sector companies in administrative, procedural, competition and intellectual property matters. Fernando Cacho and María Casado are among the firm’s key practitioners advising on broadcasting, advertising and e-commerce. The team also has extensive knowledge of IT law and outsourcing.

The TMT group at Pérez-Llorca is just one division dedicated to media work. The firm’s sector coverage extends to areas that all feature under separate practice groups including internet and new technologies, sport, copyright, data protection and e-commerce.  From contractual to transactional and regulatory work, the firm’s multidisciplinary team of lawyers advises on a range of cases including investment, divestment, and joint ventures of companies.

Pintó Ruiz & Del Valle is gaining prominence nationally through increased activity and market visibility. Clients praise the firm’s lawyers who “demonstrated a high capacity and talent to solve complex legal issues.” The firm is noted for its advice on television and radio broadcasting rights and sports betting. Head of department Yago Vázquez is noted by clients who said: “Particularly in the area of media, both José Juan Pintó and Yago Vázquez have an excellent knowledge and experience that, combined with their accurate understanding of the sports business, allows for excellent legal advice.”

Areas of focus at Sol Muntañola Abogados include entertainment, advertising and copyright – with a particular emphasis on author’s rights and image rights. Marita Dargallo Nieto manages the firm’s media division and is frequently highlighted by clients for her expertise and professionalism. The team advises on music industry clients, publishers and companies in the audio-visual sphere.   


Ashursts international emphasis on communications and media is coupled with intellectual property. Madrid-based Pable García Mexía specialises in advising on social and legal aspects of online media. The firm’s works on cases connected with data protection and freedom of information, broadcasting and media, betting and gaming.


The TMT division at Roca Junyent is complimented by an independent practice group dedicated to sports. With broad experience and expertise, the firm’s position is widely respected by peers who note its sector activity and advice on media rights, e-commerce and regulation. Albert Segura Roda, Francesc A. Baygual Davoust and Jean-Louis Dupont are the firm’s primary contacts for sector-related work.

Salvador Ferrandis & Partners notably works on cases involving copyright. Known for its work on intellectual property, the practice has significant experience in related litigation. The team advises on unfair competition, antitrust law and personal data protection. Lawyers have particular experience advising on contractual issues, including licensing, distribution and technology transfer.



Baker McKenzie




Uría Menéndez


Bird & Bird

Clifford Chance  


Cremades & Calvo-Sotelo

Gómez-Acebo & Pombo

Hogan Lovells


Abril Abogados


Broseta Abogados  

DLA Piper

Pedro Alemán Abogados


Pintó Ruiz & Del Valle

Sol Muntañola Abogados


Allen & Overy



Augusta Abogados

Freshfields Bruckhaus Deringer

Simmons & Simmons



Bufete Otero Lastres


DA Lawyers

Roca Junyent

Salvador Ferrandis & Partners



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