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Guide to the Global Leaders in Media Law Practice

REGIONS WE COVER

Middle East and North Africa

North America

Asia-Pacific

Western Europe

Central and Eastern Europe

he National Media Council has continued to update its regulatory frameworks to address emerging digital platforms and content types. Updates provide clearer guidelines for digital publishers, social media users and content creators.

The UAE has strengthened enforcement of its influencer licensing requirements, ensuring that social media personalities monetising their platforms are properly registered. This has brought greater transparency and professionalism to the influencer marketing sector.

As digital content consumption increases, intellectual property law will continue to be a key area of focus. The UAE is expected to introduce more robust protections for content creators, particularly in the area of streaming services and online media. Amendments to copyright and trademark laws are anticipated to address challenges arising from digital piracy, with stronger enforcement. This may also include cooperation with international bodies to ensure that IP rights are upheld globally.

One of the most notable trends in the UAE over the past year is the rapid growth of digital platforms, with including YouTube, Instagram and TikTok dominating the market. Traditional media outlets have had to adapt their business models to maintain relevance, often by increasing their digital presence and creating material tailored for online audiences.

There has been more emphasis on creating locally relevant content that reflects Emirati culture and values while appealing to the diverse expatriate population. This trend has been particularly visible in streaming platforms developing UAE-specific original productions.