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Specialist Guide to the

Global Leaders in Media Law Practice

Portugal has been recognised among world leaders for its digital services development, after being listed in the top 30 by the United Nations E-Government Digital Survey 2018.


The report highlights Portugal as being among countries with the 'highest degree of performance' in the world in relation to digital public services offered by the state.


Research conducted by Reuters Institute shows that the country is ranked the highest out of 37 jurisdictions for trust in the news.


The past year has included a range of developments. Among these is the launch of project Nónio, one of its most significant digital developments of the year.


Nónio is an online platform supported by six of

the country’s leading media companies, Impresa, Global Media, Cofina, Media Capital, Publico

and Renascença.


The platform has registered half a million users. According to Reuters Institute, ‘For publishers, this opens up the possibility of sharing data across multiple websites while offering consumers more

convenience in terms of access. Publishers

would like to win a greater share of the Portuguese #digital advertising market, which is currently dominated by Facebook and YouTube (display) and Google (search).’


Other developments include the failed acquisition of Media Capital by Altice. In May last year, Portugal’s Competition Authority rejected a package of market remedies by Dutch-based Altice to secure the take-over.  


The media industry may see further activity in the film production sector, however. In February last year, the government announced a 25 per cent rebate for filmmaking in Portugal.


The rate rises to 30 per cent for productions that feature Portuguese culture or have a significant effect on national film production. The financial incentive is expected to attract productions from the US and boost the film business.


TIER 1

Morais Leitão, Galvão Teles, Soares da Silva & Associados provides a broad range of services that are integrated with corporate, commercial and financial practice areas. The team is highlighted by competitors for its detailed knowledge of press freedom, privacy and image rights and data protection. Lawyers also advise on complex misleading and comparative advertising.   


With two decades of TMT focus, SRS Advogados has built a leading practice that is popular among broadcast and sports clients. According to one client “The firm and its partners have the ability to set a profound link between the legal framework and its practical application, mainly in an extremely competitive business environment.” Head of division Octávio Castelo Paulo has extensive experience working with clients that include NOS, Kantar Group and Sportfive.


Lawyers at Vieira de Almeida & Associados are well regarded for their knowledge of regulation and digital media. The practice has a combined focus on entertainment, advertising, technology and social media. In highlighted work lawyers assisted clients with media regulatory issues connected with the production of television shows in Portugal, licensing agreements and copyright. Joint heads Margarida Couto, Fernando Resina da Silva and Magda Cocco also advise on image rights and privacy.


TIER 2

Sports law expert Abreu Advogados is a popular choice among local and international clients. The team has broad-ranging experience advising on sports corporate law, labour law, intellectual property and tax law. Fernando Veiga Gomes and Ana Flor are the firm’s key lawyers for sports law and intellectual property matters respectively.


CCA Law Firm represents leading press groups, television cable networks and advertising agencies. The practice is widely recognised as a specialist in the area of media law with experience advising on compliance, regulation and corporate transactions. Led by Martim Menezes, lawyers litigate in multiple cases of freedom of speech and freedom of information. The team acts for clients including Cofina, Netflix and Havas.


The media team at Cuatrecasas acts for entertainment companies, television networks and music recording studios. Clients describe the team as “very professional, efficient and with in-depth knowledge of the law and the industry”. Head of the IP, media and data protection division, Leonor Chastre, is a leading industry figure, locally and internationally. Clients refer to her “professional expertise and strategic view”.


Pbbr has a solid position in the market and is praised by clients and peers alike. According to one client, “The firm is extremely cooperative and responsive. Lawyers provide excellent and competent advice”. Clients highlight lawyers for providing “practical advice with excellent quality.” The team advised on the launch of local streaming businesses, on digital media regulation and on advertising campaigns. The practice also has a particular focus on IT and IP with wider emphasis on franchising, distribution and unfair competition.  


PLMJ acts for investors and operators active in the media and technology sectors. Advice covers regulation of electronic communication, television and social media and software acquisition and licensing. Other areas of expertise include intellectual property and sports law. The team’s work includes arbitration of sports disputes, drafting of institutional regulations and contractual work.


TIER 3

CMS acts for broadcast clients on communication agreements, data protection and copyright.  Other areas of focus include advertising, marketing and sponsorships. Managing partner José Luís Arnaut leads the team advising on regulation and competition, technological development and licensing.


Macedo Vitorino & Associados is known for its regulatory, competition and merger and acquisition advice. The firm’s traditional focus on the telecommunications sector makes it a popular choice for clients offering converged services. The team advises on corporate finance deals and multi-jurisdictional asset deals within the TMT sector.  


Uría Menéndez - Proença de Carvalho specialises in broadcast regulation and transactional advice. The firm acts for television, radio and press clients on the sale and purchase of media companies, public tenders and the transfer of radio and television licenses and concessions. Teresa Paz-Ares and Pablo González-Espejo are among the firm’s key practitioners - also advising on sports law, sponsorships and events.


TIER 4

DLA Piper ABBC combines media with marketing and intellectual property. The team focusses on copyright and licensing, advertising and marketing and on image rights, freedom of press and respective limitations and boundaries. Head of department João Costa Quinta leads the team on media-related matters. The firm also specialises in sports law representing athletes, associations of sports agents, federations and promoters of sports events.


Alves Pereira & Teixeira de Sousa’s media and advertising specialisation has existed almost as long as the firm, which was established in 1990. The team acts for production companies, advertisers and media purchase agencies on contractual matters, statutory and regulatory requirements and intellectual property. Lawyers also represent clients in administrative proceedings.  


Caiado Guerreiro advises several national and international television networks and telecommunications operators. The firm’s work includes advice on licensing and start-up operations. Managed by Ricardo Rodrigues Lopes, the media team also assists with contractual matters and negotiations with the authorities.


With a sports and entertainment focus, Miranda & Associados is appointed by related clients in a range of broad cases. The team advises on competition issues resulting from regulatory and commercial restrictions, transfer systems and sports regulations, image rights and broadcasting rights.


Sérvulo & Associados specialises in litigation and arbitration, regulatory compliance and sector-related corporate work. José Lobo Moutinho leads the practice in work on a broad range of issues connected with the audio-visual and advertising sectors. Lawyers advise on freedom of expression, defamation, confidentiality violation and cases of false and comparative advertising.


TIER 5

Albuquerque & Associados specialises in copyright law, telecommunications and IT. The IP team, led by Francisco Colaço, advises on commercial matters, international contracts, in and out of court cases of unfair competition. Lawyers also assist with joint ventures and strategic cooperation agreements within the TMT sector.



Top

TIER 1

Morais Leitão, Galvão Teles, Soares da Silva & Associados

SRS Advogados

Vieira de Almeida & Associados


TIER 2

Abreu Advogados

CCA Law FIrm

Cuatrecasas  

pbbr

PLMJ   


TIER 3

Anselmo Vaz, Afra & Associados - Sociedade de Advogados   

CMS  

FCB Sociedade de Advogados

Macedo Vitorino & Associados

Uría Menéndez - Proença de Carvalho


TIER 4

DLA Piper ABBC  

Alves Pereira & Teixeira de Sousa

Caiado Guerreiro  

Miranda

Sérvulo & Associados


TIER 5

Albuquerque & Associados

Coelho Ribeiro & Associados

Raposo Bernardo  

MGRA Law Firm

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