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Specialist Guide to the

Global Leaders in Media Law Practice

Growth in Portugal’s pay-TV market in the past year is the highest year-on-year growth in the country since 2016.


According to national regulator, Anacom, there were 4.1 million subscribers by the end of March. Anacom attributed growth to the increased coverage of FTTH.


Portugal’s media market has continued high reliance on television news as well as  high concentration in radio and print sectors, according to Reuters Institutes’ Digital New Report.


The OTT market continues to expand, with the launch of Fox News International’s streaming service in December. The service streams Fox News, Fox Business Network, as well as 20 on-demand programmes.

In other developments, publishing group Cofina renewed its offer to purchase 100 per cent of shares in Media Capital, which operates one the country’s biggest TV channels.


The renewed offer was announced by regulator CMVM in August. The deal would make Cofina the country’s largest media group.


Cofina made an initial purchase offer in September but abandoned plans in March, after a failed share sale, linked to the Covid-19 outbreak.

  

TIER 1

Sports law expert Abreu Advogados is a popular choice among local and international clients. The team has broad-ranging experience advising on sports corporate law, labour law, intellectual property and tax law. Fernando Veiga Gomes and Ana Flor are the firm’s key lawyers for sports law and intellectual property matters respectively.


The media team at Cuatrecasas acts for entertainment companies, television networks and music recording studios. Clients describe the team as “very professional, efficient and with in-depth knowledge of the law and the industry”. Sónia Queiróz Vaz manages the IP, media and data protection division.


Morais Leitão, Galvão Teles, Soares da Silva & Associados provides a broad range of services that are integrated with corporate, commercial and financial practice areas. The team is highlighted by competitors for its detailed knowledge of press freedom, privacy and image rights and data protection. Lawyers also advise on complex misleading and comparative advertising.   


Lawyers at Vieira de Almeida & Associados are well regarded for their knowledge of regulation and digital media. The practice has a combined focus on entertainment, advertising, technology and social media. In highlighted work lawyers assisted clients with media regulatory issues connected with the production of television shows in Portugal, licensing agreements and copyright. Joint heads Margarida Couto, Fernando Resina da Silva and Magda Cocco also advise on image rights and privacy.


TIER 2

CCA Law Firm represents leading press groups, television cable networks and advertising agencies. The practice is widely recognised as a specialist in the area of media law with experience advising on compliance, regulation and corporate transactions. Lawyers litigate in multiple cases of freedom of speech and freedom of information. The team acts for clients including Cofina, Netflix and Havas.


PLMJ acts for investors and operators active in the media and technology sectors. Advice covers regulation of electronic communication, television and social media and software acquisition and licensing. Other areas of expertise include intellectual property and sports law. The team’s work includes arbitration of sports disputes, drafting of institutional regulations and contractual work.


With two decades of TMT focus, SRS Advogados has built a leading practice that is popular among broadcast and sports clients. According to one client “The firm and its partners have the ability to set a profound link between the legal framework and its practical application, mainly in an extremely competitive business environment.” Head of division Octávio Castelo Paulo has extensive experience working with clients that include NOS, Kantar Group and Sportfive.


TIER 3

CMS acts for broadcast clients on communication agreements, data protection and copyright.  Other areas of focus include advertising, marketing and sponsorships. Managing partner José Luís Arnaut leads the team advising on regulation and competition, technological development and licensing.


Macedo Vitorino & Associados is known for its regulatory, competition and merger and acquisition advice. The firm’s traditional focus on the telecommunications sector makes it a popular choice for clients offering converged services. The team advises on corporate finance deals and multi-jurisdictional asset deals within the TMT sector.  


Pbbr has a solid position in the market and is praised by clients and peers alike. According to one client, “The firm is extremely cooperative and responsive. Lawyers provide excellent and competent advice”. Clients highlight lawyers for providing “practical advice with excellent quality.” The team advised on the launch of local streaming businesses, on digital media regulation and on advertising campaigns. The practice also has a particular focus on IT and IP with wider emphasis on franchising, distribution and unfair competition.


Sérvulo & Associados specialises in litigation and arbitration, regulatory compliance and sector-related corporate work. José Lobo Moutinho leads the practice in work on a broad range of issues connected with the audio-visual and advertising sectors. Lawyers advise on freedom of expression, defamation, confidentiality violation and cases of false and comparative advertising.


Uría Menéndez - Proença de Carvalho specialises in broadcast regulation and transactional advice. The firm acts for television, radio and press clients on the sale and purchase of media companies, public tenders and the transfer of radio and television licenses and concessions. Teresa Paz-Ares and Pablo González-Espejo are among the firm’s key practitioners,advising on sports law, sponsorships and events.


TIER 4

Alves Pereira & Teixeira de Sousa’s media and advertising specialisation has existed almost as long as the firm, which was established in 1990. The team acts for production companies, advertisers and media purchase agencies on contractual matters, statutory and regulatory requirements and intellectual property. Lawyers also represent clients in administrative proceedings.


Caiado Guerreiro advises several national and international television networks and telecommunications operators. The firm’s work includes advice on licensing and start-up operations. Managed by Ricardo Rodrigues Lopes, the media team also assists with contractual matters and negotiations with the authorities.


DLA Piper ABBC combines media with marketing and intellectual property. The team focusses on copyright and licensing, advertising and marketing and on image rights, freedom of press and respective limitations and boundaries. Head of department João Costa Quinta leads the team on media-related matters. The firm also specialises in sports law representing athletes, associations of sports agents, federations and promoters of sports events.  


With a sports and entertainment focus, Miranda is appointed by related clients in a range of broad cases. The team advises on competition issues resulting from regulatory and commercial restrictions, transfer systems and sports regulations, image rights and broadcasting rights.



TIER 5

Albuquerque Almeida specialises in copyright law, telecommunications and IT. The IP team, led by Francisco Colaço, advises on commercial matters, international contracts, in and out of court cases of unfair competition. Lawyers also assist with joint ventures and strategic cooperation agreements within the TMT sector.


Top

TIER 1

Abreu Advogados

Cuatrecasas  

Morais Leitão, Galvão Teles, Soares da Silva & Associados

Vieira de Almeida & Associados

 

TIER 2

Anselmo Vaz, Afra & Associados    

CCA Law Firm

PLMJ   

SRS Advogados


TIER 3

CMS  

FCB Sociedade de Advogados

Macedo Vitorino & Associados

pbbr

Sérvulo & Associados

Uría Menéndez - Proença de Carvalho


TIER 4

Alves Pereira & Teixeira de Sousa

Caiado Guerreiro  

Coelho Ribeiro & Associados

CRS Advogados

DLA Piper ABBC  

Miranda


TIER 5

Albuquerque Almeida

Raposo Bernardo  

MGRA Law Firm

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