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Specialist Guide to the
Global Leaders in Media Law Practice
Media companies are focussed on developing innovative services amid rapid digital growth, say practitioners. Meanwhile, Telco operators are merging to increase content offering as legislators draft laws that put news agency, Agerpres, under political control.
Vlad Cercel, Țuca Zbârcea & Asociații, explained: “Our work has followed these trends. We have seen projects on infrastructure sharing, infrastructure roll-out, both private projects and concession-type projects where the public sector is involved, as well as mergers and acquisitions of entities operating electronic communications infrastructures.”
In December 2017, Telekom Romania announced the merger of all its mobile entities into a single legal entity as part of “an important step in the transformation program”, said its CEO, Miroslav Majoros. Meanwhile Netflix rolled out a “fully localised” version of its service in May.
Commenting on the development, Jonathan Friedland, Chief Communication Officer at Netflix said: “Romania knows great entertainment and now it’s even easier to watch the world's favourite shows on Netflix.”
Lawyers say dominant work over the past year includes advice on developing new services, such as OTT and IoT-based services. Media clients are also setting-up service centres to serve operations in broader regions.
Mr Cercel explained: “We expect that these trends will continue in the next years, while new projects with public support aiming at developing electronic communications networks in remote areas have been announced.”
Muşat & Asociaţii is recognised for its transactional and regulatory advice on broadcasting and communications. Under the joint leadership of Anca Buta Musat and Iulian Popescu, the team advises on high profile cases involving television and radio operators, entertainment companies and music record labels. The firm represents private and state-owned entities and is renowned for its diverse sector coverage.
Nestor Nestor Diculescu Kingston Petersen has its expertise in broadcasting, content distribution, publishing and advertising. Clients praise the team for its legal insight and responsiveness. “The firm’s lawyers demonstrate a high standard of advice, with particular knowledge of the Romanian television industry”, said one client. Led by Adina Chilim-Dumitriu, the team advises on complex cases connected with broadcasting agreements, advertising and related regulation, tax and corporate matters.
Ţuca Zbârcea & Asociaţii’s leading media and advertising group attracts multiple clients from the broadcast sector. With assistance including legal and regulatory, the firm’s service areas cover a range of matters including television distribution, digital broadcasting and authorisation. Key practitioner has in-depth experience advising on electronic communication and audio-visual law. is also highlighted for his entertainment and publishing specialisations.
Andra Musatescu Law has vast experience advising multinational clients on copyright, enforcement and licensing. In highlighted work the team advised a leading German media company on a case involving copyright for which the team, led by Andra Musatescu, successfully negotiated a settlement. Lawyers also have experience advising on unfair competition and contractual matters.
Bulboaca & Asociatii has notable expertise in the area of film and entertainment. TMT lawyers act for a multitude of local and international clients in cases of acquisitions and spectrum licensing. The team assists with the provision of electronic content in Romania via EU established entities in cases with cross-border components - involving data protection, e-commerce and advertising regulations.
Popovici Nitu Stoica & Asociatii covers competition and regulatory aspects of media work with a broader focus on technology and telecoms. The team assists with copyright matters, data protection and privacy. Florian Nitu and Silviu Stoica are among the firm’s key media contacts who have detailed knowledge of distribution and e-commerce regulatory compliance.
Stratula Mocanu & Asociatii has an established position in the legal market and is known among peers and clients for media law expertise. The team is described by clients as “unified, integrated and strong”. Clients have “unlimited trust in their abilities, sharp and fast problem solving approach and professional attitude”. Under the leadership of Cosmin Mocanu, the firm advises on local television operations, channel distribution and contractual matters.
Biriş Goran has an impressive scope of media work. Traditionally focussed on IT, the firm is developing broader sector specialisation that includes advertising, gaming and online media. The firm is popular among the entrepreneurial community and noted for its advice to start-up businesses. Lawyers regularly advise on venture capital transactions in the gaming and new media sectors.
With a communications emphasis, Buzescu Ca’s core focus is on digital media. The team has in-depth knowledge of satellite communications services, local television and electronic media. Team experience includes advice on the sale of assets and subscriber lists to a leading cable television, internet and voice services companies. In other work lawyers assisted a satellite operator, which provides television, radio, data and communications solutions on various operational matters.
With presence spanning two decades, CMS has a strong position locally. Managing partner specialises in business litigation and international arbitration matters. The team also advises producers and operators from the cinema industry on various changes in cinematographic law. Lawyers also advise on the collective management of IP rights, copyright legislation and tax matters.
With an established media practice Voicu & Filipescu manages a range of cases on behalf of advertisers, broadcasters and content producers. Clients described the team as a composition of “skilful lawyers, with valuable insight of the market and a very good understanding of legal matters”. Marta Popa directs the firm’s media department and advises on copyright shares, the distribution of themed channels and rating of audio-visual content.
D&B David and Baias (Associated with PwC) is primarily focussed on copyright, commercial and regulatory work. Lawyers regularly advise on broadcasting, information technology, internet, database and software protection. Other areas of advice include digital content, compliance and license agreements.
Ranking and editorials
Nestor Nestor Diculescu Kingston Petersen
Andra Musatescu Law
Bulboaca & Asociatii
Popovici Nitu Stoica & Asociatii
Stratula Mocanu & Asociatii
RTPR Allen & Overy
Voicu & Filipescu
Clifford Chance Badea
D&B David and Baias (PwC Affiliate)
Eversheds Lina & Guia
RANKING AND EDITORIALS