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Specialist Guide to the
Global Leaders in Media Law Practice
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Olshan Frome Wolosky LLP, a law firm based in New York, represents major businesses and entrepreneurs in their most significant transactions, problems and opportunities. Olshan’s clients range from public companies, hedge, venture capital, private equity and other investment funds to entrepreneurs and private companies worldwide.
Clients choose Olshan for innovative strategies and sophisticated, game-changing advice in corporate, securities law and shareholder activism, complex commercial, corporate and securities litigation, real estate, intellectual property, bankruptcy and creditors’ rights, and advertising. Since its founding, Olshan has offered an alternative to the AmLaw 50 law firm business model with responsive, independent and client-focused legal counsel provided by the firm’s senior lawyers.
Olshan’s Advertising, Marketing & Promotions Group’s attorneys are focused on serving the advertising, Internet, and promotional marketing industries. Whether utilizing the latest in new digital technology to conduct a sweepstakes, incorporating social media into a campaign, or delivering their message through traditional media channels, clients rely on the group for innovative and proactive legal advice that allows them to market effectively. The group’s attorneys are nationally recognized by client- and peer-reviewed rating groups for their abilities and effectiveness in the advertising and promotional marketing law practice areas.
Our marketing attorneys represent some of the leading advertising, ecommerce, and technology businesses in connection with their marketing endeavors. Our clients include many of the country's most creative advertising, promotion, social media and direct/interactive marketing agencies, industry suppliers, as well as marketers of a broad array of products and services.
Clients range from large publicly traded companies to entrepreneurial start-ups to other law firms who do not service clients in these areas. The firm serves clients in virtually every aspect of advertising, marketing and promotions law, including Advertising Business Litigation, Advertising Substantiation and Claim Clearance, Advertising Regulatory Investigations & Litigation, Affiliate Marketing Business Agreements, Boxing & Sports, Competitor Litigation and Advertising Challenges, Consumer Class Action Defense, Consumer Protection/Fraud Defense, Direct Marketing Law, Environmental “Green” Marketing, Food, Drug, Dietary Supplement & Cosmetic Advertising, Intellectual Property and Licensing, International Marketing and Promotions, Internet, Interactive & Mobile Marketing Law, Privacy Law, Social Media Law, Sweepstakes, Contests & Promotional Marketing Law, Technology Law, Telecommunications, Telemarketing, and Telephone Consumer Protection Act (TCPA) Defense
Digital Marketing
Our attorneys provide practical advice on Internet and digital marketing law in connection with matters such as: Online advertising content and structure, Mobile telemarketing campaigns, Email marketing campaigns, Text Marketing campaigns, Sweepstakes and prize promotions, E-commerce matters, Privacy policies and protection, Marketing to children (COPPA), Pay-for-performance marketing techniques, Legal counsel to help ensure compliance of online marketing efforts with laws
such as: Telephone Consumer Protection Act (TCPA), particularly relating to text message campaigns, The Restore Online Shoppers’ Confidence Act, State and federal laws regarding post-transaction marketing, free-to-pay conversions, negative option marketing, automatic renewals and continuity offers, CAN-SPAM, Gramm-Leach-Bliley Act (GLB), and Children’s Online Privacy Protection Act (COPPA).
Olshan’s Brand Management and Protection Group helps clients build strong, enduring brands and protect them from challenges throughout the world, working with clients from brand inception through all stages of marketing and development. Working as trusted advisors to our clients, our lawyers offer experienced counseling in protecting, developing and promoting the brand in the following areas: Brand Activation, IP Clearance, Advertising and Marketing Review and Clearance, Website Legal Compliance & Online Privacy, IP Portfolio Management, IP Licensing, IP Enforcement, Litigation, Product Manufacturing, Product Distribution, On-line Pricing, Purchase/Sale Agreements, Regulatory Investigations & Litigation, Brand Reputation, Trademarks, Copyrights, and Brick and Mortar Locations.
Technology Law
Olshan is a Technology Law firm that works with clients to negotiate and draft agreements related to software development and usage, technology licensing and sourcing, metrics and analytics, web hosting and other technology-related issues. When disputes arise, we vigorously prosecute and defend actions under the Anti-Cybersquatting Law, Digital Millennium Copyright Act and other statutes designed to protect online content and intellectual property through technological means.
Sweepstakes & Contests Law
Olshan helps clients steer clear of the pitfalls that can cost both money and customer goodwill. We work with marketers, brands, advertisers and agencies to develop legal rules for local, national, and international sweepstakes and contests for clients ranging from boutique advertising and promotion agencies, to Fortune 100 and 500 corporations, to start ups and entrepreneurs. We also assist other law firms in servicing their clients while respecting their client relationship.
Co-Managing Partner, Andrew B. Lustigman
Mr Lustigman is Co-Managing Partner and a member of the Olshan Executive Committee, Chair of the firm's Advertising, Marketing and Promotion's Group, and Co-Chair of Brand Management & Protection Group. He represents marketers, advertisers, agencies and suppliers in connection with the legal aspects of their advertising and promotional marketing businesses.
Contact
Olshan Frome Wolosky LLP
1325 Avenue of the Americas,
New York, NY 10019
T: 212.451.2300
F: 212.451.2222
