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Specialist Guide to the

Global Leaders in Media Law Practice

The regulatory body that oversees the radio and television market, as well as the VOD market, in Poland is the Krajowa Rada Radiofonii i Telewizji, or the National Broadcasting Council (NCB). The Council consists of five members appointed for joint six-year terms, two of whom are appointed by the President of the Republic of Poland, two by the Sejm (the lower house of the Polish Parliament), and one by the Senate (the upper house of the Polish Parliament).

Since the beginning of the Council’s new term in 2022, there has been a noticeable change in the Council’s approach to its function, in particular, how the NBC Chairman exercises his prerogative powers. The Chairman continues to investigate broadcasters ex officio. Such investigations are often triggered by viewer complaints. Unfortunately, in practice, they can also be used as a means of achieving certain political goals.

As 2023 was an election year in Poland, the then-opposition secured the majority in both chambers of Parliament. Due to this political shift, Parliament is likely to reject the NCB’s report on its 2023 activities given the long list of allegations which includes, among others, failing to fulfill the duty to uphold media freedom.

In the event that this is the case, the law provides for a termination of term for all NCB members within 14 days. However, the Polish President will likely come the defense of the NCB.

The draft media law is rumored to appear in the first half of 2024. It will likely change the way in which public broadcasters and the NCB function and operate. Although the bill is likely to pass

both chambers of Parliament, the question remains as to whether the President will sign off on the new law.

Without a doubt, 2024 – as was 2023 – will be an interesting year and will greatly impact the state of Polish media – both private and public.

Written by

Agnieszka Wiercińska-Krużewska

Managing Partner

WKB Wierciński, Kwieciński, Baehr

TIER 1

Krzysztof Czyzewski’s leadership drives media activity at Czyżewscy Kancelaria Adwokacka. The boutique firm’s sector coverage is admirable. The practice specialises in book publishing, press, entertainment, film and advertising. Lawyers have extensive experience advising on film productions, television formats, protection of journalistic confidentiality and personal data protection.

Dentons’ media team advises key media players in the Polish market, including commercial broadcasters, OTT providers (present and entering the Polish market), cable and satellite operators, as well as film producers, music and game publishers. The team has substantial experience in film production and television broadcasting advice. Speaking of the firm, one client commented: "I find the performance of Dentons' office very professional. Memorandums were prepared thoroughly, even if on short notice. The evaluation of time spent on particular works was also satisfactory."

With distinct emphasis on advertising, media and promotional law, Traple Konarski Podrecki & Partners brings together leading industry experts. Speaking about the firm, one client said it “earns a place among Poland's most highly regarded individuals”. Lawyers frequently advise the Polish government on legal issues involving legislative reform. The practice advises multiple Polish and foreign entities operating in the industry.

WKB Wierciński, Kwieciński, Baehr is a Polish law firm based in Warsaw with an office in Poznan and is recognised as one of the leading TMT practices in Poland, with a strong focus on media law, tech law, and intellectual property rights. The firm’s TMT team covers multiple segments of the entertainment and news industry, including television, video games, radio, film, music, gambling, and online media. The team also handles matters concerning broadcast media rights for the Polish National Football Association. WKB also advises on matters across the entire content delivery chain, from the creating, financing, and producing content to its distribution, including compliance with broadcasting/ VOD regulations. WKB Lawyers’ TMT team also conducts media- and IP-related litigation, including cases involving the operations of collective management organisations and defamation matters. The team consists of five lawyers, four of whom are women, and each of whom is a specialist in their field of law, such as advertising, digital media, publishing, film and music. WKB lawyers also act as arbitrators in cases concerning domain names and in the Court of Arbitration for the Audiovisual and Media Industry.

TIER 2

Baker McKenzie Krzyzowski i Wspólnicy has a strong position nationally and is regularly praised by competitors. The Warsaw practice ocusses on copyright and technology. The firm’s multidisciplinary approach brings together a range of sector-related service areas that include commercial law, litigation and unfair competition.

DZP assist’s clients in dealing with local intricacies impacting multi-national marketing projects involving both ATL and BTL advertising (co-marketing agreements, marketing materials’ clearance, establishing T&Cs, regulatory matters, esp. with gambling schemes, loyalty schemes and bonus sale schemes). The firm advises leading publishers on distribution systems, distribution agreements, press registration, protection of intellectual property rights, newspaper formats and disputes over personal rights. The firm’s services are also focussed on the dynamically developing video games market, particularly as regards new business models for on-line games, games of chance, free-to-play, pay per play, and digital content distribution models.

Kopeć & Zaborowski is recognized as one of the leaders in media law and protection of personal rights, as well as in civil litigation and criminal press law. The increasing prestige of the law firm and the number of successful cases have led to a growing number of clients. The firm has more than 1000 clients that include politicians, journalists, actors, celebrities, publishers, media owners, businessmen, and managers of large and small companies. KKZ is a group of over 60 lawyers who also cooperate with private and public media in the following areas: pre-release material control, audio-visual material at the production and post-production stages both in respect of legal matters pertaining to press law and copyrights issues. Managing Partners: Marta Kopeć and Maciej Zaborowski.

SKP Ślusarek Kubiak Pieczyk is a leading independent Polish law firm specialising in advising the creative, media, new technology, life science, and science and business innovation sectors. The combination of the many years of diverse experience of managing partners Maciej Ślusarek, Maciej Kubiak, and Tomasz Pieczyk is a guarantee of comprehensive legal services. SKP supports representatives of the creative industries at every stage of their projects. SKP’s lawyers have completed several hundred projects: audiovisual, related to new technologies, personal data, industrial property, and commercialisation of research. The DNA of the SKP law firm also includes cases related to the protection of the reputation of individuals and companies, and representation in disputes concerning intellectual property, unfair competition, personal rights, and commercial matters.

TIER 3

BWHS Wojciechowski Springer and Partners advises top TMT companies such as P4 (PLAY) and Asta-Net on media, competition, consumer and regulatory issues. The firm represents clients in unfair competition and misleading advertising disputes. Another pillar of its activity is supporting companies operating on the publishing market, for example Dressler Dublin (Świat Książki). Andrzej Springer is head of practice, and a notable practitioner with an extensive background. Mr Springer is praised by the clients for having a combination of business focus and effectiveness. Other team members involved in media cases include partners Mirosław Skrycki, who leads disputes concerning infringement of personal goods in media and with Katarzyna Racka represented an operator in proceedings regarding must carry and must offer rule, and Mirosława Zytkowska who represented telecoms in unfair competition proceedings

Driven by a focus on sports and intellectual property, Wardyński & Partners is prime choice for sports companies. The practice covers commercial and corporate areas of work on behalf of television and radio broadcasters, operators of digital platforms, advertising agencies and producers of audio-visual recordings. The firm is renowned for its primary specialisation in copyright law.

TIER 4

With a primarily focus on telecommunications, Chajec & Parnters’s work within the TMT sector also includes ongoing advice to one of Poland’s largest private television stations and satellite television platforms. The firm’s media team has wide ranging experience including transactional and regulatory.

The TMT/ IP practice group at CMS is recognised by peers for its industry engaggment. The firm is known for its advice on user generated content, e-commerce issues and infringement on the internet. Lawyers advise on all aspects of contentious and non-contentious cases.

The media division at DLA Piper Giziński Kycia combines commercial and regulatory aspects in cases involving internet law, cloud computing, e-commerce, broadcasting, distribution contracts and licensing agreements. The firm’s global competence and cross-border expertise makes it a relevant component of the legal market and a trusted brand say peers.

GWW is widely acknowledged to be one of Poland’s leading advisory practices. The firm acts for clients from film and broadcasting sectors and is praised by peers for its work in these fields. The team advises on the film production and trading in television and marketing rights.

Jakubowski & Pluta and Partners’ press law focus is matched by its advertising and copyright specialisation. The team works with publishers and radio broadcasters on freedom of expression, publishing corrections and advises on the use of artistic works.

TIER 5

Allen & Overy is praised by peers for its IP focus. The firm’s lawyers are singled out for expertise within IP/TMT areas, notably technology law. Lawyers are praised for being ‘business oriented’ and having a good level of ‘theoretical background’ when dealing with industry cases.

As highlighted by its clients, Linklaters has “very good knowledge of law and the regulatory environment”. Clients also note the firm’s litigation experience and highlight partners for their skill and adeptness. In representative work, the team advised Bonnier Business Polska on all IP aspects of its acquisition of media company Grupa Bankier from the Dutch Naspers Group. The firm regularly handles cross-broader cases involving broadcasting, data protection and technology contracts.

The media law desk at WP Law spcialises in audio and audiovisual media which covers media law, copyright law and legal issues related to the operations of digital platforms and services. The team provides legal assistance on the production, acquisition and distribution of audiovisual and audio (musical) content. Lawyers support clients such as broadcasters of TV channels and operators of internet platforms in their operations regarding the production, acquisition and distribution of their services. The firm handles cases that require expertise in the sale of advertising space and time. The firm’s advice covers the use of technology in the media sector, such as dynamic ad insertion.

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