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Guide to the Global Leaders in Media Law Practice

REGIONS WE COVER

Middle East and North Africa

North America

Asia-Pacific

Western Europe

Central and Eastern Europe

Increasing polarisation in Portuguese media and social networks has raised concerns about democratic dialogue. Discussions are ongoing about potential regulatory measures to address this issue and promote balanced public discourse.

Public broadcasting in Portugal remains influential through Rádio e Televisão de Portugal, though funding challenges persist. The public broadcaster has expanded its digital presence while maintaining traditional services. TVI, SIC and RTP1 are the three dominant television broadcasters in Portugal, each competing for viewership and market share in the country's competitive media environment.

The digital marketing sector in Portugal is experiencing significant growth, driven by technological advance and changing consumer behaviours, reflecting global trends towards online advertising.

In early 2024, Portugal amended its Radio Law (Law 16/2024), setting a fixed 30 per cent quota for Portuguese music in radio programming. This change is intended to promote local culture and music, ensuring a consistent representation of Portuguese artists on the airwaves.

Portugal's industry commitment is well reflected by its efforts to modernise its media laws, promote cultural content and address the complexities of digital regulation within the EU framework.