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Guide to the Global Leaders in Media Law Practice

REGIONS WE COVER

Middle East and North Africa

North America

Asia-Pacific

Western Europe

Central and Eastern Europe

Projections indicate that Taiwan's media market revenue will reach approximately USD9.98 billion in 2025, with TV and video services being the largest segment, according to Statista.

Mobile advertising now constitutes over 70 per cent of Taiwan's digital ad spending, driven by widespread smartphone usage and increased time spent on mobile apps. Social media platforms including LINE and Instagram are pivotal in digital marketing strategies, with LINE leading in popularity. Video content consumption has surged, with platforms such as YouTube and TikTok being extensively used for entertainment and educational purposes.

In February 2025, TNL Mediagene, along with partners INSIDE and Ad2, released the 2025 Pan-Asian RMN Trends White Paper, offering insight into retail media networks and their effect on the marketing sector in Taiwan and Japan.

Regulatory developments have also shaped the industry. In 2024, Taiwan’s National Communications Commission continued to enforce defamation laws and regulations that are intended to prevent the dissemination of false or malicious content, particularly in the context of political discourse.

In other developments, the gaming and esports industries have emerged as significant media sectors, with Taiwan-based game developers expanding their market reach throughout Southeast Asia.