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Specialist Guide to the

Global Leaders in Media Law Practice

TIER 1

Helmy, Hamza and Partners, Baker McKenzie works in association with Baker & McKenzie, providing clients with access to a global network. The team is regularly involved in advertising and unfair trading litigation. Other areas of specialisation include data protection, e-commerce and regulation. The team advises on sector-related corporate and commercial matters.

TIER 2

Ibrachy & Demerkar’s position as international advisor to the Egyptian Radio and Television Union and legal counsel of the Egyptian Satellite Company, Nilesat, has put the firm at the forefront of media production, broadcast and transmission activity in Egypt. The team also assists with intellectual property protection, exploitation and licensing.

Independent firm Matouk Bassiouny works with multinationals, corporations and government entities on all legal aspects of business ventures in Egypt. The team has a cross-border focus on commercial aspects. Lawyers are noted for their experience in dispute resolution and advising commercial groups.

Shalakany is recognised throughout the region as a leading practice. The firm focuses on intellectual property matters connected with the media and entertainment sectors. Lawyers litigate in unfair competition and infringement cases, advise on copyright and software protection and draft licensing agreements. The team also works closely with government agencies and legislators.

TIER 3

Focus at Al Kamel Law Office is on media and telecommunications. The firm’s work includes advice on acquiring and exploiting intellectual property, rights enforcement and dispute resolution. Lawyers also advise on the acquisition and transfer of shares in media enterprises.

Full service firm Kosheri, Rashed & Riad advises on intellectual property and telecommunications. The firm’s client base includes Yves Saint Laurent and Time Warner. Lawyers advise on corporate, commercial and regulatory matters.

Internet, marketing and telecommunications are the core areas of practice at Marghany Advocates. The team represents clients including Google, Microsoft, YouTube and Vodafone. Intellectual property and dispute resolution are also among the firm’s focus areas.

EGYPT

Egypt has a reviving film industry, with revenue growth over the past year while home entertainment reached a market value of USD30.49 million in 2022.

According to Statista, revenue for the entertainment segment is projected to reach USD35.68 by 2027, with the number of active households leading to 4.3 million users.

In OTT market trends, Netflix accounted for the largest share of demand in Egypt in Q2 2022. Revenue in this segment is projected to reach USD618.90 million in 2023.

The country’s entertainment and TV segments are more competitive than ever, say lawyers,

with innovation in product offering, distribution, content and customer experience.

In other developments, Egypt is building a digital future with the county’s Egypt Vision 2030, a transformation strategy initiated by the Ministry of Communications and Information Technology to build a ‘Digital Egypt’. All public services will be provided digitally, with a data-driven ecosystem.